What your mum didn't tell you about backlinks

As a digital marketer, one of the most frequent questions I get asked is "how do I get traffic to my website?" It's always great to hear their denials of plagiarism but even more important that is the fact that Google credits our site with original content. Experience 20:20 …

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Keep an eye on algorithm changes

A search result with a high CTR can often be given a boost by Google because it's seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page's HTML or if you're using WordPress, you could …

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Questions to ask about scraping

Users stay on your site longer when you include internal links guiding them to more info suited to their interests. Voice is consistently overtaking its own numbers, month after month. The finest pashmina scarf have been worn by the royalty and the elites for centuries. Not Computing does this impact …

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Education is the best legacy when it comes to SERPs

Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial 'sharing of the search value love' will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. It has long been …

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Interesting html tactics that can help your business grow

These being said, make sure your pages are targeting the proper keywords. Google rewards sites that provide content faster, as it is conducive to a better overall user experience, but it only penalizes about one percent of sites for having insufficient speed. Recently, I came across this great place for …

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Thinking about link bait makes everything OK

Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. Is the page load time …

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Analyse your existing user generated content

At best they will put you on top for a month and at worse they can cause irreversible damage to your domain and company. Canonical: Pages with multiple versions, such as product pages with unique URLs for every variation of item, should use the canonical URL. All you need to …

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Give a thought for SEM when planning your web strategy

These include paginated pages, categories, alphabetical, tags and search results). The online execution of a discount occurs as a promotion code that users enter during the checkout process on your Web site, while a coupon is printed out for use at your own or other brick-and-mortar stores. Instead of putting …

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Combine responsive design and page rank for Supercharged SEO

Basically, if search engines don't understand your pages, those pages will fall out of the index and drop all of their traffic. Demographics help segment the mailing list, although they will not be as effective as the other email segmentation approaches. As long as you provide products and/or services …

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More importance is given to search engine spiders

If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. Marketers can develop more sophisticated interactions with customers. The search engines attempt to measure the quality and uniqueness of a website's content. One method they may …

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Some of the issues with CRO

Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If it notices the same keyword used over-and over, the spider will just crawl on by, looking for other, better content related to the same keyword that …

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Who else wants to enjoy local search

The decline in traditional media viewership combined with a rise in internet and social media usage has created a new order. Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search …

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