Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. Getting your SEO dialled in for your Small Business Website will improve traffic yet we must understand those users to truly maximise results. If the analytics …

Many businesses are bought and sold on the strength of their customer database. Google is even more dominant in Europe, with approximately 80% of search engine market share. This tool provides recommendations for adding keywords in the most important page elements. For example, where would one find a Lines rocking …

For these buyers, product reviews from a third party offer a perceived, objective rating. So search engine optimization essentially involves making it easy for search engines to find your website and boosting your position in their rankings. As seen below, typical Google results are dynamic, showing websites, news, local results …

Database offerings for both platforms are quite similar. Yet, developing strong visibility requires that you have the right kind of links pointing to your site. If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way …

The Google Trends tool will show you how much interest there is in a particular keyword as well as what caused the interest. Working with so many clients we get access to concrete data on what's working and what isn't. During this phase we also perform tasks like keyword research …

I like to think about "long-form" content that engages the user and encourages him to share the page with others. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It's also one of …

At best they will put you on top for a month and at worse they can cause irreversible damage to your domain and company. Canonical: Pages with multiple versions, such as product pages with unique URLs for every variation of item, should use the canonical URL. All you need to …

There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: We already know everything about links. But do they know everything about links? Competition for user attention is stiff. The biggest SEO mistake you can …

If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you've been guilty of using these old practices, then you might consider using Google's Link Disavow tool …

Whether you're blogging to improve your business' rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you're following the best practices with regards to search engine optimisation. User-generated content can increase the relevance and freshness of a …

Performing regular audits on your website's links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. 80 percent of Americans have researched a product online …

It has been suggested, by a range of SEO experts in London and across the world, that simply Wikipedia's switch-over itself could have had a dramatic effect on the amount of HTTPS sites that rank so highly in SERPs, but it is obvious that there are a wide range of …

These include paginated pages, categories, alphabetical, tags and search results). The online execution of a discount occurs as a promotion code that users enter during the checkout process on your Web site, while a coupon is printed out for use at your own or other brick-and-mortar stores. Instead of putting …

Along with the possible irrelevancy for Meta tag data on blogging platforms such as WordPress, the same title tag will be also applied to each page and or post. There's never any reason to buy or pay for reviews. But you won't have any advertising bills coming in. Have you …

At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to …

Basically, if search engines don't understand your pages, those pages will fall out of the index and drop all of their traffic. Demographics help segment the mailing list, although they will not be as effective as the other email segmentation approaches. As long as you provide products and/or services …

Searchers generally think that visibility is equal to relevance, so showing up on the first page of a search engine can help to create a strong brand image for your company. Google Ranking is very important for any business or individual on the web today. A product or brand with …

Services are intangible; they cannot be seen or touched and consumers cannot examine them before making decisions. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be …

People want to be able to find answers to their questions as fast as possible - studies show that people really care about the speed of a page. Building brands incorporates the creative use of mobile advertising. Use simple textual links with relevant keyword-rich anchor text. If you're looking for G …

There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team. As you can see SEO has both its benefits and its disadvantages. Try to ensure the key phrase is an exact match to what the searcher will …

If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. Marketers can develop more sophisticated interactions with customers. The search engines attempt to measure the quality and uniqueness of a website's content. One method they may …

A repeated message may cause an individual to become more likely to remember it, because the message will be processed into long-term memory and placed into previously developed cognitive You have to make sure the content you are delivering to your audience has the information they will be looking as …

Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If it notices the same keyword used over-and over, the spider will just crawl on by, looking for other, better content related to the same keyword that …

Web analytics are used to develop behavior-targeted email campaigns. One rule of thumb marketers consider, the 75-15-10 breakdown, suggests that 75 percent of the money to be spent on advertising should be used to purchase media time or space, 15 percent to the agency for the creative work, and 10 …

The decline in traditional media viewership combined with a rise in internet and social media usage has created a new order. Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search …

It should be very clear that if you are solely using PPC as your conduit for search engine traffic, you are missing out on the broader picture. IIS is the biggest Apache competitor. A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will …

Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles). Use it before it ceases to be an enabler of competitive advantage. And for that a solid digital marketing and SEO strategy should be in place. If you're looking …

Typically, large organizations have complex, dynamic websites. Since 2010, Google has announced that it also takes site speed into account for SEO. It When you find a page on your site that looks like it features short, hastily written content, search through the rest of your site for other terms …

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

Include a sitemap that 's easily accessible by Google. The hard part of SEO isn't doing the work, it's sitting down to do the work. Two additional brand sets become part of the evaluation of purchase alternatives: the inept set and the inert set. Recently, I came across these interesting …