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It can be a good idea to put yourself in your customers' shoes, particularly if you're hoping to get your content shared across social media. With so many changes to navigate, it's easy to miss something. Your writing must be found before you'll have any impact. Its like looking for …

If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you've been guilty of using these old practices, then you might consider using Google's Link Disavow tool …

The decline in traditional media viewership combined with a rise in internet and social media usage has created a new order. Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search …

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