Add a video for people who prefer that format vs. text only (this has the added benefit of potentially keep visitors on your site longer). ASO is the cool Canadian cousin of SEO and the two can work together in terms of linking. When it comes to buying a new …

Correct optimisation of the page also needs to be done for the search engine to understand the page content. This structure will front-load repetitive information that provides little added value to the reader. It hurts companies without an established brand even more. I understand that bespoke eye laser surgery can …

As a digital marketer, one of the most frequent questions I get asked is "how do I get traffic to my website?" It's always great to hear their denials of plagiarism but even more important that is the fact that Google credits our site with original content. Experience 20:20 …

These being said, make sure your pages are targeting the proper keywords. Google rewards sites that provide content faster, as it is conducive to a better overall user experience, but it only penalizes about one percent of sites for having insufficient speed. Recently, I came across this great place for …

It can be a good idea to put yourself in your customers' shoes, particularly if you're hoping to get your content shared across social media. With so many changes to navigate, it's easy to miss something. Your writing must be found before you'll have any impact. Its like looking for …

If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you've been guilty of using these old practices, then you might consider using Google's Link Disavow tool …

The decline in traditional media viewership combined with a rise in internet and social media usage has created a new order. Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search …

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